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(#266) Smiles, Personality Posters, Inc. vintage silk screen blacklight poster, 1971
(#266) Smiles, Personality Posters, Inc. vintage silk screen blacklight poster, 1971
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$199.99 USD
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$199.99 USD
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Smiles, Personality Posters, Inc. vintage silk screen blacklight poster (#266)
dimensions: 25 1/2" x 34"
date: 1971
condition: good - very good; black silk screen pigment has faint scuff marks from rolling and there are some normal printing inconsistencies in a few spots, but are not obtrusive to the overall appearance; excellent color
Distributed by: Personality Posters, Inc.
Silk screen, printed on heavy stock paper
About the Smiley Face:
“It’s largely accepted that the original version of the familiar smiley face was first created 50 years ago in Worcester, Massachusetts by the late Harvey Ross Ball, an American graphic artist and ad man. Ball came up with the image in 1963 when he was commissioned to create a graphic to raise morale among the employees of an insurance company after a series of difficult mergers and acquisitions.”
The insurance company immediately used Ball's image on posters and buttons; uncertain if it actually boosted morale in the company, they saw that the image was extremely popular.
However, it wasn't until the early 70s when the marketability of the image really took off. Since neither Ball nor the State Mutual Insurance Company sought to copyright or trademark the design, two brothers, Bernard and Murray Spain, owners of a couple of Hallmark card stores in Philadelphia, made it their own. By adding the tag line, "Have a Happy Day", they were able to copyright the design.
Where Harvey Ross Ball was paid a mere $45 for his design, the brothers turned a profit printing more than 50 million buttons, posters and so much more.
Early on, this image served to raise the morale of employees of a company and then served to raise the morale of a country during the Vietnam War and is one of the most recognizable images today.
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